GRIT Financial Planning
We worked through a few strategy sessions together with our client to find the essence of their brand and what their brand should stand for. The theme that stood out from our sessions were that they wanted to develop long-term relationships with their clients, to assist with their financial wellbeing. From this insight we did exstensive research for the name development and the word Grit simply captured their essence. Grit in psychology is a positive non-cognitive trait, based on an individual’s passion for a particular long-term goal together with powerful motivation to achieve their respective goals. Once the essence and name was established we developed the brand corporate identity, website, facebook page, car branding & outdoor material.
