AgriDrainage
Our main objective was to create a powerful brand that will instill trust within the market place. It was fundamental to create brand high awareness for the launch campaign as this was a ‘relatively’ unknown product in South Africa. We started with the Afridrainage brand identity development and followed through with marketing material such as website developmet, vechile branding, outdoor branding and educational videos. From consumer insights it was identified that the result of the Agridrainage drainage tecniques should be the driver of the launch campaign. We created digital educational content that showcased the drainage results through client testimonials and client success rates of their cropping fields.
