ARALIA Ginseng Coffee
Although Ginseng Coffee is a well known product in Italy, it is a new concept in South Africa. We conducted market research and gained valuable insights from coffee drinkers in our country. The result of the research indicated that the Aralia Ginseng Coffee brand needed a high impact brand awareness drive combined with product education to inform the market of the new Aralia Ginseng Coffee and the culture that goes with it. The brand was launched with sampling campaigns across fourcourts with point of sale collateral to support the brand in-store.
